Crowdfunding Do's & Don'ts Offered By Robert Jain

By Jason McDonald


The definition if crowdfunding is the practice that allows money to be raised due to a collective effort. Numerous individuals will be able to back projects that they see as interesting or worthwhile. Robert Jain will agree, though, that crowdfunding isn't without its challenges. It can be difficult to raise money, or even create interest in the first place. By following these do's and don'ts, crowdfunding won't be nearly as challenging as it would have been.

DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.

DON'T let your project go unseen. This is especially true during the developmental stages. You can speak about your project all you want, but it won't be nearly as effective if it lacks visual aids. If you're creating a game, for example, you might want to show off some character art or demo screenshots, both of which can raise awareness and interest for the project in question. When you offer this type of information, crowdfunding becomes more effortless.

DO advertise your project on different platforms. There are quite a few ways to draw attention to your crowdfunding project, but the truth remains that advertising is vital. Social media platforms like Twitter and Facebook are ideal. You may also want to use traditional methods if your project has more of a local focus in mind. If you advertise your project early on, you'll be able to maximize the amount of support that you ultimately benefit from.

DON'T forget to exercise patience. One of the most notable characteristics of any crowdfunding effort is that it takes time to build interest. What this means is that if you expect to hit your goal overnight, you'll be disappointed. Instead, allow the project to run its course, obtaining funds and support in the process. By being patient, provided your idea is interesting enough to support, your crowdfunding efforts will be nothing short of remarkable.




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