What You Could Do To Enhance Engagement During CVB Sales Training Seminars

By Rebecca Wright


Obviously, the main goal of any employee development campaign is to drive the transfer of of useful knowledge into the workplace. Studies have shown that this can be achieved much more easily by making engagement part of the CVB sales training strategy. It's therefore worth taking a look at the tips for designing an interactive program:

Keep it Practical: Training is of no use if the audience can't see its relevance to their day-to-day lives. While this holds true across all learning environments, it's of utter essence in a professional setting. This creates the need for you to introduce interactive scenarios and case studies to the course material. As long as you keep them relevant to the latter, these two will make the experience more meaningful and productive.

Go Micro: This involves breaking down the content into smaller modules that focus around the central learning objectives. You can then introduce an element of flexibility by making these accessible via mobile devices. This way, your employees will be able to balance training with their ongoing roles within the organization. It will also help them digest the information within a small time frame.

Inject Some Humor: This will not only help you connect better with employees, but also encourage their participation as well. And there's no limit to the kind of humorous additions you could use. From witty comments to lighthearted banter, anything that could tickle their funny bones will work here. Just make sure to keep them positive and culturally-appropriate.

Leverage Social Media: It wouldn't make sense to talk about engagement without mentioning social media. It's the perfect platform with which to engage your audience in between formal learning sessions. The only effort required on your part is to set up a forum for this purpose, plus a little more to cultivate a learning community.

Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.

Use Videos: There's no doubt that humans are visual creatures. In fact, studies have suggested that the average person processes visuals about 60,000 times faster than text. In other words, you can make your sales training courses much more effective by incorporating a few videos into the same. Not to mention that it will save you the cost of reproducing materials in print when there's need to update the content.

A workplace development program shares quite a lot in common with a product launch. To be more specific, the success of either one depends on its ability to convince the target audience to take interest. It's thus worth taking the effort to weave these techniques into your training strategy. Just don't forget to take relevance into account while you're at it.




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